By Tanisha Cross, Founder of UNRL Events "Brand activation" is one of those phrases that gets thrown around a lot in marketing and events circles , and understood by very few people outside of them. If you have ever sat in a planning meeting where someone suggested a brand activation and nodded along without being entirely sure what they meant, you are not alone. It is one of the most misused terms in the corporate events industry. So let's clear it up. What a brand activati

By Tanisha Cross, Founder of UNRL Events Choosing the right corporate events agency is one of the most consequential decisions you will make for your team this year. Get it right and you walk away with an experience your people will talk about for years. Get it wrong and you have a very expensive logistics exercise that nobody remembers by Monday. The problem is that most agencies look the same on the surface. Beautiful websites. Impressive client logos. Polished proposals. T

By Tanisha Cross, Founder of UNRL Events Something shifted in the corporate events industry after 2023 and it has not shifted back. The post-pandemic surge in team travel that everyone predicted turned out to be real. But what companies are actually doing with that travel budget looks very different from what it looked like five years ago. The priorities have changed. The expectations have changed. And the teams that are getting the most out of their incentive programs are th